How to Start Your Own Salsa Business - Chapter 8

Proof of Concept - We like to think of starting a new business as a series of tests of hypotheses. And the first test after the initial groundwork is laid, will be the test of "proof of concept". In other words, is anyone other than friends and family going to buy your product. This is a crucial test, and one you must pass. If you don't pass, you need to be honest with yourself about proceeding with your time and financial investment.

One effective way to obtain proof of concept is to sell your salsa at farmer's markets. The farmer's markets allow you to sample your salsa products directly to the end consumer. You can watch the reaction of people as they sample your salsa. At Peppy Pete's Gourmet Salsa we sampled our salsa at farmer's markets for an entire summer. We served approximately 6500 people, face to face. And by the end of the summer, we knew our salsa products had passed the "proof of concept" test.

You will need more than one or two salsa recipes, you will need a few different heat levels and maybe a fruit salsa or two. And the farmer's markets are great places to test and develop new recipes.

So, get yourself a 10' x 10' canopy tent, some equipment that allows for sanitary sampling of your salsa products and find a farmer's market in your area. Also, be sure to check your local and state laws regarding any licensing requirements and or regulations regarding selling food products. Liability insurance is also a good idea and it is not that expensive.